Our aim is to have to most competitive prices in the country.If you feel that we are ripping you off, then send us the name and platform of the title you are interested in, along with a link to a South African shop where you can get it cheaper.We will then try our best to at least match, if not beat their price. Our list price will then be updated within 24 hours, so that everyone can benefit. Just keep in mind that some retailers will flog titles at way below cost for various reasons, but we guarantee that we will try our best to beat it.